As technology and the internet change, web development keeps up with what people want. In 2023, experts and data show us some exciting trends in web development. Let’s look at the top 10 of these trends.

1. Progressive Web Apps (PWAs)

Even though we’ve heard about progressive web apps (PWAs) before, the newest version is a game-changer. It’s like a super-fast and offline-friendly website, just like when you use Google Maps without an internet connection. Big companies like Starbucks, Uber, Pinterest, and Twitter are already using PWAs to make their websites work better. In 2023, more and more companies will start doing the same to make their users happier.

In the middle of 2022, more than half (around 58%) of people visiting websites worldwide were using mobile phones, not even counting tablets. Since more folks are using smartphones and tablets for all kinds of online stuff, it’s super important to upgrade websites into these fast and handy things called PWAs.

PWAs not only make users happy with a great experience, but they also save money and are easy to take care of for the people who run websites. They look and work just like normal web pages.

In 2023, smart folks will use HTML, CSS, JavaScript, React, WebAssembly, or Angular to create these cool PWAs.

2. AI Chatbots

In 2023, those chatbots that talk to you like a helpful friend will get even smarter. They will do this by learning from how you act, like a super smart student. They’ll use fancy technology like machine learning and talking like humans to understand you better.

AI chatbots do more than just make businesses faster; they make customers happier. These chatbots can talk to you using voice or text and help with things like gathering information, answering common questions, and fixing problems. The outcome is a smooth online experience that customers really like.

Lots of big companies that sell stuff to people are already using smart chatbots. According to Forbes, the use of these smart machines by marketers jumped up a lot between 2018 and 2020. You can chat with them on apps like Facebook Messenger, Whatsapp, and Skype, and not just the regular chatbots. In 2023, these clever chatbots are going to become even more popular.

3. Accelerated Mobile Pages

Nearly 70% of people say that how fast a website loads affects whether they buy things online, according to Unbounce. So, it’s really important to make sure your website is speedy. That’s where something called “accelerated mobile pages” or AMPs come in.

Google first introduced AMPs in 2015, and they make websites load super quickly on mobile phones. They don’t just make users happy by being fast; they also make sure people stay on the website and don’t leave right away. Plus, using Google’s AMPs can help businesses do better, maybe even as much as making more sales.

Even though the use of AMPs has been a bit less popular since 2020, they are still the number one choice for making websites fast on mobiles all around the world. They are used on 35% of websites that use mobile tech, and more than half of the top 10,000 websites use them to be super quick.

Also Read : Why WordPress Is the Best CMS for SEO

4. Single-Page Applications

One of the big things in web development is called a “single-page application” or SPA. It’s like a smart website that loads just one page in your browser and then changes things on that page without reloading the whole thing. Google, Facebook, and Twitter like it a lot.

SPAs are super fast because you don’t have to wait for new pages to load. But they need more work to keep them running well. However, it’s usually worth it. SPAs are also cost-effective and easy to make, especially with something called AngularJS.

These SPAs use less space on the server and give you all the info you need on one page. That’s good for both the people who make websites and the people who visit them. As we all want faster and simpler web apps, SPAs will keep getting more popular.

5. Optimized Voice Search

In 2011, Google came up with something cool called “voice search,” and now it’s getting really popular. You know those smart helpers like Alexa and Siri? Well, they had a huge boost in 2019, and they’re expected to keep growing, says Grand View Research.

Google says about 27% of folks use voice search on their phones. And Microsoft did a study that found 72% of people used a digital helper in the last six months. So, talking to your devices is becoming a big thing

Bigger tech companies like Google and Apple are making things like Google Home and Apple HomePod because people want them. More than half of adults in the United States now have a smart home gadget. This means that talking to your devices using voice search is going to be a really big deal.

People are not only talking to smart speakers; they’re also doing it with their phones and other smart things. So, when you search for something online, the results you get from talking will become more important and show up more often. This means companies will need to make their products and the stuff they put online work better with voice search in 2023.

6. WordPress Development

Imagine there’s a super popular tool called WordPress, and it’s used for making websites. Actually, it powers more than 40% of all websites on the internet, which is a lot

WordPress is like an open book, and it keeps adding new cool stuff to make it even better. In the upcoming year, they’re giving it a fresh look and feel. They’re making it easier for people to use by changing how you move around the website. It’s like making a puzzle where all the pieces fit better.

Also, they’re adding new tools to make your website look awesome, so it’s not just easy to use, but it’s going to look great too.

7. Motion UI

People today want websites and apps to be not just quick and work well on their phones, but also look really cool and fun to use.

That’s where something called Motion UI comes in. It’s like a tool for web designers that lets them make websites and apps that work on all kinds of screens and do cool things like sliding, spinning, bouncing, and more. So, it’s all about making your online stuff look and feel awesome

Motion UI is a winner because it can work with all the techie stuff on websites and be used in different parts of a site like the top, bottom, or menus.

While this cool feature started getting famous in 2018, it’s even easier to use now because of something called SASS libraries. This makes it one of the top trends for making websites in 2023.

Also Read : Difference between Static and Dynamic Websites

8. Serverless Architecture

People are always looking for ways to make technology work better, save data, and spend less money. That’s where “Serverless technology” comes in.

This special technology runs on clouds, kind of like magic. It lets you run all sorts of computer stuff without having to worry about setting up or managing servers. Big companies like Amazon, Google, and Microsoft are really good at this, and they’re the ones making it available for everyone. It’s like having a super-smart assistant in the cloud to handle your computer tasks without you needing to do anything complicated.

In 2022, the serverless technology market was worth a whopping $36.84 billion. This means that more and more companies are going to jump into this market in 2023 and the years to come.

We’ll also notice more things like chatbots, smart devices, and tools using this serverless magic to do tasks like backing up files, sending messages, and moving stuff around. It’s like having little helpers that do things for you without needing their own computers. So, we can expect lots of cool stuff happening with this technology.

9. Responsive Site Design 

Having a website that works well on mobiles has never been more important. More than half of all people who visit websites are doing it on their phones, and nearly three-quarters of online shopping happens on mobile devices.

To make a website “mobile-friendly” in 2023, it means using location data to give users personalized experiences, letting them buy stuff with just one click on shopping apps, and even adding cool security stuff like fingerprint scanning or talking to your phone.

When your website is mobile-friendly, it makes the people who visit it really happy because it’s easy to use, and it also makes your brand look good. So, it’s a win-win for everyone.

10. Dark Mode Standardization

In the past few years, websites and apps with dark backgrounds or low-light themes have become really popular. In 2023, you’ll see even more websites and apps offering this “dark mode” because studies have shown that about 8 out of 10 people like using it.

Apps like Facebook and Twitter already have this feature. They let you switch between light and dark modes depending on what you like or your device settings. Making sure your website is super personalized is important because people want a unique experience. So, give them what they want, and they’ll be happy.

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